Job code:	KV072928		Industry:	Advertising/Marketing/PR
Location:	HCM		Working type:	Employee
Salary:	Competition		Working time:	Full time
Level:	Director		Degree:	Bachelor
Age:	16 - 60		Allowance:	N/A
Gender:	Male/Female		Deadline to apply:	15/07/2009

Role:

Lead the development & implementation of 3 year Strategy plan for all Foods products

Accountabilities:

1. Lead the development of the 3-year Strategic Plan for the Foods Brand

- Recommend 3-year Marketing Strategic Plan based on consumer/market-place insights, field feedback and economics:
1- Core Brand profile/target and extension strategy; 2- Advertising/communication strategy, 3- consumer interaction strategy (grass-roots, promotion, sponsorship, presence); 4- Packaging and pricing strategy; 5- A&M strategy: level of support and Push/Pull balance; 6- In-market success and new market/channel expansion (collaborate with Sales and CD)

2. Develop the marketing AOP for Foods and ensure timely deployment of field-ready tools

- Develop integrated Marketing platforms and deliver broadly applicable/relevant field-ready tools at AOP kick-off
- Manage advertising development (if applicable) and guide key local copy projects
- Manage Agencies to develop/deploy world-class, field-ready Sales and Marketing materials

3. Coordinate development of New Product/Packaging platforms with R&D and lead multi-functional teams

- Coordinate development of R&D product strategy and pipeline of global product/packaging innovation
- Guide validation/testing during development and ensure timely research to meet roll-out deadlines
- Ensure that local innovation ideas comply with Brand strategy and facilitate global transfer of learnings

4. Build the Marketing organization capability on Brand and enable sharing of best practices

- Raise Marketing expertise and know-how
- Leverage best-practices sharing; celebrate successes and help re-direct strategy where needed
- Nurture an environment of learning and development

5. Support the consumer/customer insights for Foods category, and analyze competitive intelligence

- Identify consumer/market-place insights to sustain competitiveness of products and drive top-line volume
- Monitor competitive strategy/moves and review implications on strategy/tactics

– 7-8 year experience in renowned FMCG’s
– 5-year brand management experience
– Creative, innovative yet analytical & strategic thinking
– Consumer insight / orientation
– Operating experience
– Strong leadership, communication and cooperation skills
– Total system understanding
– Relevant university degree (overseas graduation preferable)

- Probationary period: 2 months
- Working time: Full-day Mon-Fri
- Experience: 7 Year
- Holidays: 9 public holidays 15 annual leave 5 family care leave

Company name:	Pepsico VietNam	Country:	Vietnam
Contact:	Staffing Head Office	Phone:	08 38219437
Email:	recruitment.vn@intl.pepsico.com	Fax:	08 38219436
Address:	5th Floor, 88 Dong Khoi, District 1