Field Maketing Manager- HCMP/Da Nang ( 2 vacancies)
PepsiCo is a world leader in convenient foods and beverages, with revenues of more than $39 billion and more than 185,000 employees. ... View more»
| Job code: | N/A | Industry: | Consumer Products | |
| Location: | HCM, Da Nẵng | Working type: | Employee | |
| Salary: | Competition | Working time: | Full time | |
| Level: | Manager | Degree: | Bachelor | |
| Age: | Unlimited | Allowance: | according Company's policy | |
| Gender: | Male/Female | Deadline to apply: | 08/04/2010 |
Responsible for planning and leading local marketing activities as of Marketing calendar at its location to maximize the awareness of PepsiCo’s brands and to provide initiatives in line with strategic plan to help Sales in achieving local target
1. Ensure effectiveness of execution:
• Owner of all execution aspect of marketing program in perspective location
• Control marketing budget allocated to perspective location
• Taking initiative in local trade promotion scheme to ensure relevance and practicality with front-line needs
• Propose and manage TOT/POP at its location
• Managing/training/leading Blue-force to execute marketing programs/ trade promotion/ sampling and other events
2. Initiatives and strategic plan support
• Provide customer insight into initiatives and strategic planning
• Utilize Rex Track results to identify issues (retail execution, branding) and recommend actions/initiatives.
3. Express effectiveness in cross functional alignment activities
• Efficiently work with other parties (external & internal) to ensure the effectiveness of field operation
4. Others:
• Provide coaching to field staffs in functional aspects
• Cooperate with Marketing Operation in special events
In HCMP's case:
Work base: Hoc Mon - HCMC
Work location: East Provinces
· Good understanding of Retail Operation... need not to be a Sales Manager but must be able to describe how an FMCG's sales system operate
· Good understanding of Marketing & Branding principle... this is critical for HN market
· Strategic capable... able to dig in secondary data (Retail Audit, Rex Track,...) combining w/ searching for primary info to cast a strategic direction for Trade Marketing· Strong Leadership... must be very good in term of agency management
· Presentation skill is at upper-intermediate level
· English comprehensive
· Working experiences: at least 5 years in Sales OR Marketing OR Trade Marketing
- Experience: 5 Year
| Company name: | Pepsico VietNam | Country: | Vietnam |
| Contact: | Staffing Head Office | Phone: | 838219437 |
| Email: | recruitment.vn@intl.pepsico.com | Fax: | 838219436 |
| Address: | 5th Floor, 88 Dong Khoi, District 1 | ||
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